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Check 11 Tips on How to Spot Phishing from a Cybersecurity Pro
Picture this – you get an email from a colleague with a link to an important document. You click the link and log in. A normal working situation, right? Except that the email was meticulously designed...
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What Is Email List Segmentation & How to Segment Your Email List
In this post, I explain what email marketing segmentation is, how to segment your email database, and what best practices to follow. I also show you many examples from my personal inbox. So if you...
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19 Email Marketing Benefits
Hey there, fellow marketer! Here, you’ll get a detailed breakdown of 19 specific email marketing benefits, showing exactly why email marketing deserves a prime spot in your content marketing...
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PR Email Templates to Add to Your Email Toolbox
Emails allow companies to connect directly with journalists, influencers, and the public directly with a personal touch. This makes it quite effective for public relations (PR) purposes as the...
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Top Drip Email Templates to Streamline Your Sales Funnel
Are you struggling to keep your email subscribers engaged and moving through your sales funnel? Do you find that your emails are being ignored, or worse, ending up in the spam folder? If so, you’re...
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50+ Black Friday Software Deals in 2024
Black Friday isn’t just for shoppers anymore. This year, tech companies are rolling out incredible deals on email marketing, SEO, CRM, and other essential for your businesses tools. Don’t miss out on...
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Best 6 Email Marketing Platforms Compared: Find Out Which One Your Go-to Choice
It’s tricky to understand which email marketing platform best meets your needs. The endless lists of features, options, extras, and limitations quickly become hard to analyze. This guide cuts through...
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Mail Merge With Excel: A Beginner’s Guide
Ever received an email that felt like it was written just for you? Believe it or not, it probably took only a few clicks to create thanks to mail merge. In this article, we’ll explain the workings of...
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Email Marketing For An Agency: A Go-To Guide For Beginners
In this guide, you will learn why to start email marketing for an agency, how to build a high-quality email list, create engaging content, and manage your email deliverability like an expert. Want to...
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How to Send Emails in Java using SMTP and email API: A Step-by-Step Guide
In this tutorial, I explain how to send emails in Java and provide you with code snippets for the following methods: Jakarta Mail Java Spring Mail Apache Commons Mail Simple Java Mail Jakarta Mail +...
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Permission-Based Email Marketing: What Is It and How Does It Work
In 2023, spam made up 45.6% of email traffic globally. Even though you’re sending engaging and relevant content, users may still tag it as spam if they didn’t expect to receive it. What’s the remedy...
View ArticleEmployee Survey Invitation Email Template
As an HR manager, you already have a lot on your plate – constantly managing the employees, overseeing recruitment, training, payroll, compliance, and whatnot. Therefore, it’s no surprise that...
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Abandoned Cart Emails Best Practices to Use in Your Reengagement Campaigns
An abandoned cart email strategy isn’t just a ‘nice-to-have’, but a way to boost revenue and maintain long-term relationships with your customers. In this article, we’ll discuss abandoned cart emails...
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Developer’s Guide on Sending HTML Emails in Go: SMTP and Email API Covered
In this step-by-step article, I’ll show you how to send HTML emails in Go using both an SMTP server and an email API. As the sending solution, I’ve used Mailtrap SMTP/API for its reliability and...
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7 Best SMTP Service for Email MarketingÂ
SMTP for email marketing is designed for software engineers sending marketing emails or bulk emails. It’s also for tech-savvy marketers who value the flexibility that comes with an SMTP compared to...
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9 B2B Marketing Email Examples Analyzed: Here’s What I Found
I’ve seen so many good and bad business-to-business (B2B) emails and I’ve decided to use real examples to show you what makes a great B2B email and how to craft one. In this guide, you will learn...
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How to Write ‘Schedule a Demo’ Emails that Drive Action
Getting someone to book a demo might seem easy—just send an email, right? Well, not so much. Sending an email might be simple, but you also need to entice people to open it in the first place. You...
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B2C Email Marketing: A Go-To Guide for Beginners
In this guide, I’ll break down what makes business-to-consumer (B2C) email marketing an essential tool for reaching and engaging your audience. I’ll also walk you through the steps to create B2C email...
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Responsive HTML Email Template Development: A Step-by-Step Guide for Email...
HTML email development isn’t for the faint of heart 😀 Rendering issues? Check. CSS rules that work everywhere except for that one client (PSST, it’s Microsoft Outlook)? Double-check. Testing? Let’s...
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What Is Email List Management and How to Manage Your Email List Correctly
A small list of valid contacts will generate more ROI and propel your business faster than a large list of random people. In this post, you’ll learn what email list management is, discover unexpected...
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